Communications

Clarity is the main ingredient of effective communication. It’s especially important when the topic is as intricate and important as choosing a health care plan, understanding a health savings account or promoting a wellness program. When employees understand their benefits, they’re more likely to be engaged, their morale improves, they make better health care decisions and they tend to be healthier and more productive.

Employee benefits packages are the most powerful recruitment and retention tool employers have. And for that reason, an effective, focused communications program is imperative.

At Higginbotham, we help employers communicate and employees understand. Our communication advisors develop customized employee communications for our clients. We use a variety of print and online tools to target the message for your group and continually monitor them for results.

Our team of benefits experts, writers and artists offer a full-service approach – from concept to completion. We jump right in to develop effective, visual communications that are unique to your needs and objectives.

 

Branding

This is your plan. Why not package it as such? We develop eye-catching communications that reflect your company’s image as we bring awareness to your plan. By infusing your culture into the communications, we motivate your employees to understand and appreciate their benefits.

Campaign Themes, Logos, Taglines, Mastheads, Promotional Items

Enrollment

It starts with annual enrollment. This is the opportunity for your employees to learn what the company has to offer. Communications that are clear, concise and easy to read help ensure your employees will make the right benefit decisions.

Enrollment Guides, Posters, Payroll Stuffers, Wallet Cards, Envelopes, Special Notices, Translation, Fulfillment

 

Wellness

A wellness program’s success depends on effective communication and employee engagement. Clearly defined program requirements and incentives encourage participation and inspire your employees to live healthier lives.

Healthy Lifestyle Campaigns, Fitness and Nutrition Challenges, Health Fairs

Education

The more your employees know about their benefits, the more they will effectively use them. We help you convey the details of your program while educating your employees on becoming better health care consumers.

Consumer Education, Newsletters, Plan Comparisons, Real Life Examples

Total Compensation

How well does your workforce understand their total compensation? Helping your employees understand total employer compensation is a powerful way to show that your company appreciates and values them. We shine a light on your dedication to your employees by clearly communicating your total investment.

Hidden Paychecks, Benefit Statements, Letters from Executives